From Kmart to Honey Birdette: The Best Places to Shop for Lingerie in Australia

Affordable finds, premium picks, and everything in between!

---

Image: Right Click Media Model: @paigepmodelling

As a boudoir photographer, I know that the right lingerie can make all the difference. The perfect set doesn’t just enhance your look, it boosts your confidence, making you feel empowered, sexy, and completely in your element.

But with so many options available, where do you begin? Whether you’re after luxurious lace, bold and seductive styles, or something soft and comfortable, Australia has plenty of great places to shop for lingerie to suit every taste and budget.

In this guide, I’ll walk you through some of the best places to buy lingerie in Australia, from affordable everyday essentials to high-end, show-stopping pieces. No matter your style or budget, there's a perfect lingerie set waiting for you!

Kmart

You may be confused as to why Kmart of all places is on this list. Well, I wanted to give up the secret immediately. Kmart has greatly expanded their range in recent months. Their improved range of bras, underwear and sleepwear is not only stylish, but also comfortable.

Now you may have to go digging through the piles stacked in the store to find what you want, in your size. But, when you do, you will be rewarded with a cute set, at a great price.

One of the best things about Kmart’s lingerie is the inclusivity. Many of their pieces come in an extended size range, making it accessible for more people. Moreover, Kmart typically also does bundle deals, allowing you to save more money and receive more items.

The bottom line is, I cannot recommend Kmart more for ladies wanting budget-friendly, comfortable, and stylish lingerie.

Image: Right Click Media Model: @izzylittleford_

Bras N Things

Bras N Things is the typical store Australians think of to buy lingerie. This is for good reason! Bras N Things has a massive range and everything they sell is absolutely stunning!

Because of their massive range, they have more options for pieces that are more, or less, risqué. Bras N Things has a seemingly endless choice from lacy underwear to sheer bras to leather body suits. This means that there is something for everyone.

There is a reason that Bras N Things is the go-to store for lingerie in Australia. If you're looking to feel sexy, confident, and comfortable, Bras N Things is the place to go!

City Chic

For the girlies out there with more to love, City Chic provides a great range of stunning pieces! Their range has is all superb quality and definitely worth the extra spend, over the other brands on this list. 

City Chic truly understands how to provide a supportive and comfortable fit that is also flattering. Their lingerie is incredibly sexy and is home to the typical range of lace and sheer fabrics that hug the right places, accentuating natural curves.

One thing to watch out for is that City Chic’s online range is a lot larger than what they provide in store.

City Chic’s lingerie provides a feeling of confidence and empowerment whilst being gorgeous. Definitely a must try!

Cotton On

Cotton On’s lingerie collection is the perfect blend of comfort, style, and affordability! Whether you’re after soft lace bralettes, or cute and cozy intimates, they have a great, and trendy, selection!

Their quality is impressive for the price, with breathable fabrics that feel amazing on the skin. Their seamless bras and wire-free bralettes offer just the right amount of support without feeling restrictive. Plus, their lace and ribbed styles add a touch of femininity without sacrificing comfort.

Cotton On’s inclusive sizing and body-positive approach make their lingerie accessible to a wide range of people, and the prices make it easy to refresh your intimates drawer without overspending.

If you’re looking for cute, comfy, and affordable lingerie that’s perfect for everyday wear, Cotton On is a must try!

Image: Right Click Media Model: @bernadette_lanza

Shein

Despite the reputation, Shein has definitely improved their offerings in the last few years. Shein is known for their incredibly cheap prices. If you are a savvy shopper, you could fit out an entire wardrobe of lingerie on Shein, for the price of one item at the other stores on this list.

Their quality has improved in recent years, however you do still need to be careful when washing your items! Out of all the stores on this list, Shein has the largest range. This means that no matter what you are looking for, you will find it!

In addition to this, many of their pieces look a lot more expensive than they are. On top of lingerie, Shein also has a range of sexy outfit collections, which typically provides you with a few items to experiment with.

A lot of women are concerned with product fitment when ordering from Shein. Our best advice for this is to read both the reviews and the sizing charts together, to get the best idea.

With all things considered, I believe Shein offers affordable, stylish, and Instagram-worthy lingerie that will surprise most people.

Honey Birdette

We couldn’t do a list of where to buy your lingerie in Australia without including Honey Birdette. Honey Birdette is Australia’s premium lingerie brand, and their quality and styles have no competitors.

If I were to describe Honey Birdette in two words, they would be: bold and seductive. Like the other brands on this list, their range includes leather, lace and sheer items, however they also have a few pieces that lack fabric in some key locations dialling up the intensity of the look.

Women who wear Honey Birdette lingerie to their photoshoots definitely look and feel unstoppable. Their matching sets, bodysuits, and suspenders create a show-stopping look that makes you feel like a goddess. 

In addition to this, they also sell a few toys (including paddles and cuffs) if you want to spice up your photoshoot even more.

If you’re looking for high-end lingerie that radiates confidence, seduction, and sophistication, Honey Birdette is worth every dollar.  

Conclusion

Choosing the right lingerie for your boudoir shoot is all about finding what makes you feel amazing. Whether you’re looking for budget-friendly basics from Kmart, a timeless classic from Bras N Things, or an ultra-luxurious set from Honey Birdette, there’s something out there for everyone.

Each brand on this list offers a unique blend of style, comfort, and confidence-boosting designs, ensuring that you’ll find a piece that makes you feel empowered, sexy, and completely yourself.

The most important thing? Wear what makes you feel incredible. Your confidence will shine through in every photo, creating images that celebrate your beauty and individuality. Ready to book your boudoir session? Let’s make magic together!